Tips for fairs in Brazil
The client, who handles international logistics, wanted to promote his services. He had the idea of creating a brochure for print and digital distribution with tips for Chinese entrepreneurs and employees to be more successful at trade fairs in Brazil, pointing out habits that could be interpreted as a lack of interest – or even rudeness – by potential Brazilian customers. From the text provided by the client, I grouped the tips by subject, rewrote the copy, drew the illustrations and designed the brochure in a way that it could be printed in home and office printers. Afterwards, a Mandarin version was made. I researched how Chinese people usually represent themselves in illustrations, to avoid Western stereotypes.
