Vert Minicultivos
How to make people want to buy a little box with plants? The goal was to combine information and careful copywriting, so that the potential client feels something for these plants. Adopt rather than buying . I helped on everythig communication-related: logo, website, folder layout and copywriting.
For those person who bought – ahen, adopted – one of those little planters , we prepared a manual in black and white A3 format, gathering basic explanations and guidelines for caring for the plants. Here the focus is on information, but with an old almanac feel.